BEHAVIOURAL CUSTOMER ANALYSIS, NOT GUESSWORK
Understand how your customer really decides
You answer 28 questions about your customer. You get a report that clearly separates what the answers show, what we infer from them and what needs verifying before you build your marketing on it.
Every claim in the report is tagged: DATA, INFERENCE, HYPOTHESIS or TO VERIFY. Nothing is presented as certainty when there is none.
THE PROBLEM
Decisions about the customer get made on guesswork
Most companies know their customer from three sources: their own impression, a generic template persona, or expensive research that cannot really be verified anyway. The result is marketing and product decisions built on what we think about the customer — not on what we actually know.
- Personas without a source — nobody knows where the numbers came from.
- Expensive research that is not updated a month later.
- Decisions on messaging, pricing and design with no grounding in data.
How it works
- 1
You answer 28 questions
About your customer — their situation, their motivation and what holds them back when deciding. It takes 20–30 minutes and needs no training.
- 2
The analysis runs on a methodology
Your answers run through the CUSTOMER DECISION MAP™ methodology. It builds on decision research, not on one person's impression.
- 3
You get a report that shows its support
Every finding shows what it rests on. So you can tell what stands on your answers and what still needs checking.
WHY THIS IS DIFFERENT
We tell you nothing we cannot defend
Most AI tools hand you confident answers regardless of how strong the underlying support is. We tag every claim instead:
DATA
Straight from your answers. No interpretation.
INFERENCE
A logical link across several answers.
HYPOTHESIS
Derived from research, not directly from your data.
TO VERIFY
An open question — check it yourself.
The customer postpones the decision until someone they trust confirms it.
Support: two workshop answers about approval and references.
WHAT THIS IS BASED ON
Built on decision research, not on intuition
The analysis draws on two research traditions. Antonio Damasio showed that decisions are driven not by pure logic but by emotion and bodily signals. Daniel Kahneman and Amos Tversky (Nobel Prize in Economics, 2002) described how people systematically depart from rational choice — and why those departures are predictable. The methodology turns both traditions into concrete, usable findings about your customer.
What you actually get
Customer profile
Who decides, what triggers them, what stops them.
Map of 7 stages
From first impulse to conversion, with the barrier at each stage.
Ranked actions
What to change in message, offer, proof and CTA — ordered by impact.
PDF for the team
Client and expert report versions in the language you choose.
COMMON QUESTIONS
What people ask
- Do I need to be a data analyst?
- No. You answer in your own language and read the report without any training.
- Isn't this just ChatGPT with a different label?
- No. It is the structured CUSTOMER DECISION MAP™ methodology with fixed rules for labelling support. Every claim ties back to a specific answer or a specific study, not to freely generated text.
- What if the research you rely on is wrong?
- That is why we separate DATA from HYPOTHESIS. We never claim certainty where science has none.
- How long does it take?
- Filling in the questionnaire takes 20–30 minutes; the report is ready within a few minutes of submitting it.
Stop guessing how your customer decides
Sign up, look through a sample report, then run the workshop for your own customer.